Mossad

Start with Why" is an insightful and influential book written by Simon Sinek, a renowned leadership expert and motivational speaker. Published in 2009, this groundbreaking work explores the power of purpose and its role in driving individual and organizational success.

At the heart of "Start with Why" is the concept of the "Golden Circle," which consists of three concentric circles representing the questions of "Why," "How," and "What." Sinek argues that most organizations and individuals focus on what they do and how they do it, but the most successful ones start with why they do what they do.

Through a series of compelling examples, including Apple, Martin Luther King Jr., and the Wright Brothers, Sinek demonstrates how great leaders and organizations inspire action by communicating their underlying purpose or belief—their "why"—before discussing the specifics of what they do or how they do it.

By starting with why, Sinek explains, leaders can create a sense of clarity, alignment, and motivation that resonates with employees, customers, and stakeholders. This sense of purpose not only drives innovation and differentiation but also fosters loyalty and engagement among followers.

"Start with Why" is more than just a business book; it's a powerful manifesto for anyone seeking to lead with purpose and make a positive impact in the world. Whether you're an entrepreneur, a manager, or simply someone looking to find greater meaning in your work and life, this book offers valuable insights and practical strategies for discovering and communicating your why.    

With its compelling message, accessible writing style, and actionable advice, "Start with Why" has inspired millions of readers around the world to rethink their approach to leadership and find deeper fulfillment and success by starting with why.